Do you use social media to gain popularity and grow your business? No? Living in a digital world in which your competitors are already applying smart marketing tips and are expanding their activity, gives you no excuses to stay out of the great opportunities, available on the Internet. Moreover, have in mind that people who may become your customers can be easily reached this way. So, don’t worry if you feel unsure of whether social media is for you. Don’t be afraid that it’ll take too much of your precious time. Don’t give up if you have no idea how to start and keep it going. Simply check these 8 easy tips that will help you open a new page in your business’ history.
Tip #1: Make a plan.
The first step is to create a plan, in which to determine how many messages per week, for example, you are going to post and in what order. Depending on what you want to achieve, the messages may be posted a few times a day or 3-4 times a week. Most important is to remember that as soon as you create the plan, you should stick with it. To be consistent is the only way to be successful in your virtual presence. (Here- Big Brand Social Media Strategies For Small Businesses)
Tip #2: Create a business account.
Even if you have personal accounts on Facebook or Twitter, that’s not enough. Now is the time to create your business accounts on social media platforms relevant to your business niche, even if it is on platforms you have never used before or aren’t familiar with. It’s easy! In your business account, you need to include information about your activity, some company history (or history of creating the business), and by all means – contact information.
Tip #3: Target your customers.
Although Facebook is one of the most popular social media where you can directly interact with your audience, if you own a local business, use Twitter for direct lead generation. There are tools that can help you better target your customers. First, you will need to find out which networks they use and also other details like what time of the day they’re online, this way you can schedule your posts according to the presence of your followers online. It’s important to get to know your customers because that will help you optimize your pages better and get more traffic.
Tip #4: Use unique content for each media.
Although it may be easier to create one message and post it on all social media, this is wrong! Imagine how disappointed your followers will be to see you posting one and the same thing here and there. Moreover, different platforms require different types of posts. For example, your Instagram followers would be happy to see your photos, while for Facebook you will need short messages, videos and also good photos. Be creative and craft the ability to send one and the same message but said in a variety of ways. (7 Types Of Awesome Social Media Content You Can Create For Your Brand)
Tip #5: Communicate with your community.
Social media are not just platforms on which you post messages and forget about them. In order to attract more fans, you need to communicate with them. That’s one of the greatest benefits this channel offers – small and medium business owners can really connect with their future and current customers and get to know them better. Engaging the online community of your business is a powerful factor for success!
Tip #6: Experiment and repeat good practices.
Don’t be afraid to try a variety of strategies and feel free to repeat whichever of them led to excellent results. At the same time, when you notice that an effort doesn’t work as expected, just try something different. In such cases, don’t let disappointment discourage you. Have in mind that all the social media are marketing tools that could be of use for your business even if it’s a small one. (6 Location-based Social Media Monitoring Tools!)
Tip #7: Focus on quality.
Do your best to offer quality content and relevant information to your followers always. Don’t forget to build a good reputation for your brand. Remember, there are more than 100,000,000 registered users on Facebook, Twitter, YouTube, Tumblr, Instagram, Pinterest, LinkedIn, Google+, Snapchat and the purpose of your online presence is to increase brand awareness and grow your business.
Tip#8: Consider consulting or outsourcing to an expert/professional.
Now you know how crucial it is for your business is to start taking advantage of social media. Our experience shows that in order for your social media marketing to be successful, it does require significant time, efforts and skills. That’s why small business owners and entrepreneurs often outsource their social media management to experienced professionals so they do not spend time meant to focus on growing their business on learning how to use different platforms, creating strategies, editorial calendars, and contents.
If you need assistance with setting up your social media pages or you are not sure of the best platform suitable for your business, book a consultation with us today and we will be happy to discuss how we can help you.