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When it comes to formulating captions for social media posts, it’s all about simplicity and purpose. You have to make sure that what you say is sweet and snappy, while adhering to the needs of your target audience. Also, it’s important to know that the words that accompany your post either make or break your content – drawing people in or boring them away.

Want to know how to get captions right? Well, follow these helpful tips! 

Think audience

Before writing a caption, ask yourself this question: who are my target audience and what would they want to hear? If you are addressing a predominantly female group, then make sure that the captions in your posts really speak to and appeal to this kind of demographic. For instance, you could quote lyrics from female pop power anthems in order to grab and motivate this kind of viewership. Putting yourself in the shoes of your audience and delivering what they want to hear would really make them put full trust in your business.

Can’t say no to Ariana Grande lyrics!

Think meaning 

Behind every story, there is an integral meaning, and this premise is the same for captions. You have to make sure that the words that you convey in your caption express this meaning in a clear and coherent manner. What do you want your audience to get out of your post? Do you want them to be influenced by it and tag their friends in it? Or do you want them to simply be aware about the ins and outs of your business? Whatever the intention is, make sure your caption brings this out in a fun and engaging manner. Want tips on how to do this? Then keep reading away. 

Ask questions 

A good caption tries to get to know its viewership on a personal level. For instance, your caption may ask an open-ended question that is in relation to your post. Say your post is about a protein shake. Your caption could be: “Protein shakes are post workout lifesavers – what is your favourite post workout fix?” Asking such a question would therefore increase the chances of your post attracting more comments and drawing more viewers into your business. 


Another way of attracting audiences into your post is by using a call-to-action in your caption. A call-to-action is an instruction to your viewers to get them to do a particular thing that would help your business. For example, in your caption you might ask viewers to check out your recent blog post and direct them with a URL to it. If your business is a gym and your post is about yoga, your caption could seek to incentivise viewers to take part in your yoga classes. 

With call-to-actions however, it is important that you do not use them in every single post that you do. This is because your audience may feel that they are constantly being told what to do and this may make them want to stay away from your business. 

Be mindful of length  

As mentioned, you have got to keep your caption sweet and snappy. People these days do not have much time on their hands and they do not want to read an essay about your new refurbished café. Just think to yourself this: “what do I REALLY have to say?” A good way of communicating effectively on social media is by thinking of key words or phrases that would really make your caption jump out to the reader. As well as this, use emojis in your captions! Using emojis in anything definitely makes something more readable. 

A sweet and snappy caption!

Separate out your hashtags

Now, what is going to be said mainly relates to Instagram. For aesthetic purposes, separate your hashtags from the main wording of your caption. Instagram caps off captions after three lines, meaning that your hashtags won’t be visible to people unless they tap the “More” option. Because of this, it is good practice to use line breaks in your caption to separate out your hashtags. 

Alternatively, you could also write your hashtags in the comments section straight after you publish your post. After a few people have left a comment on your post, your hashtags won’t be visible unless the “See all” option is selected. 

And that’s it, writing an effective caption to promote your business on social media is just as easy as that!

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