No-one carries business cards anymore, and that’s down to one simple thing. Our real business cards are available to view online, from anywhere, and at any time. Yes, that’s right – our Instagram profiles!
Our online profiles have become the primary way we present ourselves to the world. They are easily accessible and should tell a prospective client everything they need to know about your business. Your Instagram profile is a brilliant place to cultivate your brand. Take the opportunity to show the world exactly what your business is about!
Nowadays, users spend an average of 53 minutes a day on Instagram. This is a huge chunk of time! And, considering that over 200 million Instagrammers visit at least one business account daily, they’re worth getting right.
Read this article and learn how to optimise Business’ Instagram Profile so it makes the best impression on prospective clients. By the time you’ve finished with it, your account will look professional and slick!
Let’s get started!
Convert your profile to an Instagram Business Profile
Before we get down to it, check that your profile is set to an Instagram Business profile. This is simple to do, free of charge, and means you get access to some special features. Follow this link for a step-by-step guide explaining how to convert your profile. But don’t worry, it’s super easy!
What are the benefits of having an Instagram Business profile? Firstly, you’ll be able to view your Insights. They give you access to information on how well your profile is performing. This includes;
- The number of times each of your posts were seen.
- How many times each of your posts were engaged with.
- The number of profile visits you gained in the past week.
- Once you have 100 followers, you will also be given information on your follower demographics.
Now you have access to all this data, you can understand which content is working with your following. This will help you out when it comes to content creation, which we will speak more about further on in this article.
Having an Instagram Business profile also means you can set up action buttons. For example, on Sole Source Digital’s Instagram, we provide the option to ‘Book’, ‘Call’, or ‘Email’. This makes it so easy for prospective clients to engage with your profile.
Convert your profile today. It’s invaluable!
Selecting your profile picture
Next, onto your profile picture. The little circle next to your name is the first thing prospective clients will look at. You need to make sure it’s a brilliant representation of your business.
You have a few options here. If your company has a logo, that’s a brilliant place to start. It will make people aware of your branding, so they can recognise the trademarks of your business. Logos also look very professional. So, they’re sure to validate your business’ reliability.
Alternatively, a photograph of the business owner (you!) is a lovely way to appear more personable. This is especially effective if you are a smaller company. Seeing a picture of person reminds clients that your service has a personal touch to it. You’re not a big corporation, but a human-led business! More than anything, a picture of yourself makes your business more approachable.
Whichever you go for, make sure the image is clear and eye-catching.
Writing your bio
Once a client has been drawn in by your profile picture, they’ll be taking a look at your bio. You need to make sure it’s short and snappy but contains all the relevant information a client needs to know. You only have 150 characters, so make every one of them count!
Below, we’ve listed some of those key bits of information you should be including in your bio.
- The benefits of following your account! It can be tempting to only write what sort of business you are. But really, this should be obvious from the content you upload. Instead, it’s more effective to tell prospective clients what they’ll get out of interacting with your business.
- Include a call to action in your bio. This could be anything from ‘check out our website’ to ‘give us a follow.’ Be direct and get user’s attention!
- Create a hashtag for your business so clients can tag you in related content they upload. Hashtags unify your branding, creating an atmosphere around your business. They encourage clients to get involved and be part of your exciting company.
- Include your location if clients need to know where you are to use your service.
- Create a Linktree. This means you can include multiple important links in your bio, rather than just one. For example, your Linktree could include your website, Facebook page, blog and online booking system. They are easy to set up and ensure that your Instagram acts as a portal to all your other online platforms.
Just remember – make sure your bio has some personality! It may only be 150 characters, but you can say a lot with the right choice of words.
Creating Story Highlights
Next up, we have Story Highlights.
Story Highlights are one of Instagram’s newer features. They’re always visible at the top of your profile and give an overview of what your business is about. They’re made up of selected Instagram Stories that you can store together in groups. For example, on Sole Source’s Instagram page, we have Highlights for BTS footage, shoots, and one for further information on the services we offer.
What do you notice about these categories? Some are formal, and others informal. As they are Stories, it’s brilliant if some of your Highlights have a behind-the-scenes feel. It’s your chance to show that there are real people behind your business. Equally, we also included our more serious ‘services’ category. Here, clients have access to straight forward information about our business.
Also, notice that we created thumbnail images for each Highlight to make them look slick. These are really easy to make on sites like Canva. They could feature text or a little illustration, whatever suits your brand best. Again, this is all about making your profile as clean and easy to understand as possible. The message should be clear – you mean business!
We spoke about Highlights in our Instagram Video Marketing article. So, go and take a look if you’d like any further information.
Optimising your content
Finally, your content needs to look clean for anyone finding your account for the first time.
When we stumble upon new Instagram profiles, we don’t normally click on individual images. More likely, a user will quickly scroll up and down, getting an overview of the content. So, make sure your images work well together, as well as standing alone beautifully.
A brilliant way to do this is by planning out your content. This means coming up with a well-thought-out order that you post pictures in. For example, you could alternate between image and text-based uploads. Small changes such as this stop your feed from being overwhelming to look at. It’s important to strike the right balance and work out what looks best.
Also, take a look at your content from an outsider’s perspective. Do your six, most recent uploads sum up what your business is all about? Are you happy with those images representing you and your company? It’s important to ask yourself these questions every time you upload so that you maintain a high-quality feed.
Tune back in next week as we will be giving you a whole article devoted to content planning!
That’s it. Our guide to optimising your Instagram Profile has come to an end! Enjoy making the most out of your online presence.
If you would like any further guidance, why not book our one-on-one Instagram Consultation Call? Or, if you have any questions for us, just shoot an email our way at email@example.com. We’re here for all your social media management queries, so get in contact today!