The first step to success for any small business is engaging with your local following. Instagram makes it easy to connect with those around you. Geotags ensure that your content is reaching the right people – those close-by who are most likely to use your service. They also increase your discoverability. Soon, you’ll build a body of local patrons who openly support your business on Instagram.
To add, posts using geotags result in 79% more engagement than those that don’t. More likes on your content make prospective clients trust your service more too. It’s a win-win.
This article is split into two sections. Firstly, we will run through how to use Instagram’s geotag and hashtag features, both on feed posts and Stories. Then, we’ll delve into how tagging your location helps you engage with your local following.
Enjoy the article and strengthen your relationships with prospective clients around you!
A practical guide to geotags and hashtags
Here’s the how-to guide, explaining exactly how to use Instagram’s location tools.
Adding geotags to your feed content is simple. While you’re uploading a photo or video, Instagram allows you to add a location. This option comes after you have selected and edited your content, just before pressing ‘Share’.
When you arrive on this screen, click ‘Add location’ and Instagram will take you to a list of nearby places. You can either choose a location from the list or search for one. The location will be displayed above your content. Your photo or video will also be visible when people search for that location.
It’s also popular to hashtag your location. To do this, type the hashtag symbol ‘#’ into the ‘Write a caption…’ box. Follow it with the name of the place your post was taken in. Then, if someone searches for that hashtag, your content will be visible.
When you share a picture or video on your Instagram Story, it’s possible to overlay Instagram stickers.
We spoke about stickers in detail in our Video Marketing on Instagram article. There are lots of options, including geotags and hashtags. They work in a very similar way to feed posts.
Click on the ‘Location’ sticker and Instagram will take you to a list of places near-by you can tag. Or, you can search for your location. This will then be visible on your Story and will be added to the location’s Story as well.
When you click on the ‘Hashtag’ sticker, a hashtag box appears on your screen and you can type in whatever you want. Again, once tagged, your Story will be added to the Story of that hashtag.
How to create a geotag for your own business
Make sure your business has its own geotag! To do this, you need to use your Facebook account.
On your business’ Facebook page, click ‘Edit page info.’ Add your business’ address is listed under the ‘location’ section. Next, update your Facebook status with a ‘check-in’ at your address. This creates a geotag on Facebook which will also be visible on Instagram. Now, when users location search your company on Instagram, they will be lead to your page.
How to use Instagram’s location tools to your advantage
There are so many ways you can use Instagram’s location tools. In this next part of the article, you’ll find tips that will help you engage with your local following.
Tagging your content
Now that you have a geotag set up for your company, you can start tagging your posts. Remember what we said in the introduction – posts with a geotag receive 79% more engagement than those without. So, get in the habit of including your location.
On a practical level, geotags give new followers information about your company straight away. If someone new to your business sees a geotag, they can quickly work out how far away they are from your business. Also, once they have clicked on the geotag, they can choose to ‘View information’. This takes them to a page listing basic information about your company. If you fit the bill, you may have acquired a new client.
To infiltrate the local area, start producing content on-the-go. This works particularly well with Instagram Stories. If you upload a story and tag ‘Manchester’, your Story will be included in Manchester’s Story. Just think about how much more discoverable you become!
Encourage clients to share their content with your geotag or hashtag
Discoverability is everything. To further push your business out to more people, encourage clients to use your geotag. Suggest that they share a post after a positive experience with you. If your business has a public-facing premise, display your Instagram details. In general, people are happy to support businesses they like, especially if they are starting up. Their post will spread information about your business to their followers. It also means that when anyone else searches for you, they’ll find lots of positive posts about you. There’s nothing better than word of mouth!
You can stay on top of client’s experiences by checking your location and hashtag results. Take this opportunity to engage with clients. Like their post and write a comment, thanking them for using your service. This makes their experience feel more personal. You can even repost their content on your Instagram story. Make sure to tag them so you aren’t stealing and so they know you appreciate them. Reposting is easy content for you to create and is seriously effective.
Local influencer marketing
To push your marketing a little further, get involved with local influencers. 93% of influencer marketing campaigns happen on Instagram. So, you are in the perfect place.
Search the general location of your business on Instagram and take a look at the ‘Top’ posts. This is the content which has received the most likes in your area. Look for people who have large followings and who you imagine would use your service. Think about getting in touch. Direct message them on Instagram or take a look at their bio for alternative contact methods. Would they like to sample your service and feature it on their Instagram?
This sort of marketing does pay off. A recent study found that 82% of respondents were highly likely to follow a micro-influencer’s recommendation. It’s always good to have people on side, so find out if a local influencer wants to support your business!
That’s all you need to know! Get your business recognised on Instagram and reach out across your local area.
At Sole Source Digital, we offer a range of social media management services, including services specific to Instagram. Get in touch with us today!