In recent years, the marketing industry has changed dramatically. Consumers are getting smart. Now that there’s so much choice available to us, businesses have to try hard to grab the attention of prospective clients. Businesses are being forced to up their game if they want to be successful. To give prospective clients want they want, the world of content marketing was born.
What is content marketing?
A form of marketing focusing on creating online material which adds value to prospective client’s lives. It doesn’t explicitly promote the business but stimulates interest in it.
Simple enough, right? Content marketing shows prospective clients you care. And it certainly works. 70% of people would rather learn about a company through an article rather than an advert.
To get you started, here are some fun and fresh content marketing ideas. We’ve divided them into two sections – informative posts to do with your industry and posts specific to your business. Enjoy!
Let’s start with informative content. What information would your prospective clients find valuable? Which platform is the best way to share it? Have a think about the expertise you can bring to the table and look through our fresh and exciting content ideas.
Bust industry-related myths
Are there any myths in your industry that you can put right? Make a list and start forming them into regular social media updates. Not only is myth-busting informative, but it’s a bit of fun as well! It shows that you’re an expert in your field as you can look beyond widely-held opinions and cut to the truth!
As an example, look at dermatologist Dr Anjali Mahto’s Instagram account. She posts regular updates putting skincare fads under the microscope. Her posts are hugely popular. She offers a truthful perspective on her field which makes for memorable content.
If you’re a dietician, what foods do we think are good for us, but really we’ve got wrong? Or any dentists out there, what’s a major mistake we’re all making with our teeth? Grab prospective client’s attention with your expertise!
Start a podcast
If you have a younger client base, then this one’s for you. Podcast listening numbers keep rising year on year. In fact, 21% of 25-34 year olds listen to podcasts weekly. It could be your podcast that they’re listening to next!
All you need to do is find your niche. Think of topics you could speak about at length. Is there a theme between them? Here are some podcast format ideas to inspire you;
- Telling stories and exploring case studies.
- How-to guides.
- Ask-in shows where listeners ask questions for you to answer ahead of time.
Starting a podcast is a brilliant way for you to network as well. You could invite on other industry experts, interview them, and pull together your knowledge.
Upload holiday-based social media updates
As a way of making posts feel up-to-date, try uploading holiday-related content.
Would you like an example?
Last month, Sole Source Digital shared an Instagram post about Leave the Office Early Day. It was a topical post and meant we could use the related hashtag. So, more people found our content. It also encouraged followers to engage and tell us what they did with the rest of their day. This sort of content marketing helps you win on all sides! It’s informative, a bit of fun, and increases your reach. Remember, holiday-related content doesn’t have to stay on social media. Blog posts, YouTube videos, and email newsletters can all use holidays as a prompt.
To help you out, Sole Source has created a July Content Calendar which you can download here for free. If you’d like next month’s calendar sent straight into your inbox, sign up for Sole Source’s newsletter! Scroll to the bottom of our homepage and type in your name and email address.
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It's #LeaveTheOfficeEarlyDay today 💃🏽. Are you taking advantage of that for those of you that work in the office? If Yes, do you have any exciting plans?⠀ ⠀ P.S Have you downloaded my FREE National Holiday Content Calendar to help you plan your social media posts in advance and increase your brand awareness and engagement on such holidays. If you are you are yet to, click the link in my bio today to get yours. Happy planning! 😊.⠀
Content related to your business
Content marketing also includes information about your business. Remember, you should try and keep this content to a minimum. You don’t want to appear like you’re going for the hard-sell. Instead, make sure that any business-related uploads are as valuable to the client as possible. Here are some ideas.
A question of the week
Choose from the FAQs on your website and do weekly posts on them!
FAQ pages are usually the most boring on a business’ site. So, find a way to make them fun and informative. You could even turn FAQs into infographics so they’re easier to understand. Sites such as Piktochart can give you a hand making them.
This sort of content is useful to prospective clients, but also shows you’re in touch with them. You know what they need the answers to! It also demonstrations that you’re completely transparent with the way you run your company. No skeletons in the closet here. You only want what’s best for your clients.
Highlight a client
Do you have a special client who you’ve interacted with for a while? Use them in a campaign!
On Instagram, photos with faces perform 40% better than those without. And this trend follows in other forms of media. We find it easier to relate to content when we can see people in it. Try using Instagram stories to share photos of favourite clients. Or, you could interview someone for a blog post, asking them what your business means to them. Remember, include personal details rather than just their relation to your business. A brilliant personality or memorable life story is likely to pull prospective clients in!
This content works best if the person you feature is similar to your average client. It helps make your branding clearer by showing the sort of people who love your company.
Report back on a Facebook poll
This sort of post helps your content come full circle.
Take a look at our blog article discussing the importance of polls for understanding your client base. As we said in the article, it’s all very well asking for people’s opinions, but you need to act on the results. A brilliant way to do this is by reporting them!
Tell clients what they voted for and how you’ll implement the findings. Some of your data might be truly insightful. Make an eye-catching graph to present it.
Don’t be afraid to reuse good content. For example, if you do create a graph to show the results, share it across your platforms. You could record a YouTube video to explain it visually and a write blog post for those who prefer to read. Graphs make brilliant, informative Instagram uploads and would be a great addition to your LinkedIn profile.
Show your clients that you take their opinions seriously!
Finally, here are some quick-fire content marketing pointers to leave you with;
- Keep your content consistent. It shows you’re active and you mean business.
- Create different sorts of content so there’s something for everyone.
- Content marketing is a great excuse for you to learn new skills too. So, enjoy experimenting with different forms of media and advancing your own knowledge.
Let us know where your new content marketing strategies take you!
If you’d like any more information on Sole Source Digital, take a look at the rest of our website. We are a social media management company who specialise in giving small businesses the start they deserve! Send us an email on firstname.lastname@example.org if you have an enquiry. We look forward to hearing from you!