A twitter marketing strategy is a social media strategy like no other. There is less of a concern for aesthetics and more of an emphasis on building your brand’s reputation. This is done through networking, interacting with audiences and driving engagement for promotional activities. Setting up a Twitter page for your small business and monitoring it on a daily basis can be a very easy job. Follow these quick and easy steps below.
Build a profile that sells your small business
As mentioned in the previous blog post for Instagram marketing, your main profile is the selling point of your page. One way of selling your Twitter profile effectively is through making sure that your bio is optimised. This means your bio needs to have a short but snappy description of what your business does and include any links of any services it offers. As well as this, make sure that your bio includes links to any of your other social media pages in order to drive traffic to them. You must also ensure that you have a standout display picture that acts as the focal point of your profile. Typically, it makes sense to use your company’s logo for this. Also, before you go any further, make sure that the Twitter profile for your small business is verified on the social media platform. This makes your page (and the name of your business) more credible and users will therefore take your business more seriously.
Create short but snappy content
Unlike an Instagram caption, your tweets cannot consist of multiple long paragraphs. This is due to the 280-character count limit and also due to the fact that people would simply not be interested in this huge content. Ideally, aim for a short sentence pet tweet, accompanied by relevant hashtags. Upon visiting your Twitter page, your users would want to scroll down it and see short and snappy statements of what your business has been up to and the services it provides. The snappier your tweets are, the more likely that they will get liked or retweeted. So, before pressing send on that tweet that you just typed out, think to yourself this: “will this tweet help me network and interact with the wider Twitter community?”
Don’t just stick to posting generic tweets all the time, think multimedia and be creative with what you put out there. For example, from time to time, why not post a video? This could be an external YouTube video or just a video that you and your colleagues at your small business have made. Also, you can now use GIFS on your tweets! Now that’s a really fun way of communicating with users because let’s face it – who doesn’t like a good GIF? Another fun and interactive way of communicating with your users on Twitter is through polls, which you can easily create on your tweets. Polls are the best way of getting to know your wider audience and understanding what they want from your business. For example, you may be thinking of launching a new service to your business and you may therefore ask users a simple yes or no question of whether they think that launching this service would be a good idea.
We said it on the previous Instagram blog post and we will say it again – social media engagement is key! And when it comes to Twitter, not engaging with your wider community is simply no excuse. Twitter itself is designed for you to network and interact, and there are so many easy ways of doing this. First of all, after you have set up your profile, follow as many accounts that are similar to your own to enter your profile into that wider community. You can even be inspired by the pages that you follow and start to adopt their ways of tweeting and monitoring their pages. Also, it is important to always be retweeting and liking content that grabs you, as well as using @mentions and tags. This shows that you care about the Twitter world that’s around you. As well as this, some may even return the favour by retweeting/liking your tweets themselves. Lastly, it is important to respond quickly to your audiences, as people do tend to treat Twitter like a message board. Therefore, whether it’s through direct messages or tweets, make sure that you are always readily available to respond to comments.
Note: your Twitter profile needs to be verified as a business profile in order for you to use Twitter Analytics. Similarly to Instagram Analytics, Twitter Analytics are an invaluable way of measuring the success of your business with regards to how your community is responding to the social media content that you are posting. This is a great way of defining your social media business strategy for Twitter. More specifically, Twitter Analytics gives an overview of the performance of your tweets, influencers in your network, and metrics for individual tweets. As well as this, Twitter Analytics let you track your followers’ activity overtime and see their demographics. This will therefore give you a sense of who your target audience is and the kind of content that you should be posting for them on Twitter.
And there you have it! Establishing a Twitter profile and engaging with your wider network is just as easy as that. If you do need help with Twitter marketing or want to find out how we can use social media marketing for your business, please do get in touch with us and one of our social media experts will get back to you.
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