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Having launched back in August 2016, Instagram Stories have become a major social media phenomenon. According to a report by CNBC Markets, Instagram Stories now have double the amount of daily active users than Snapchat Stories – with a total of 400 million daily users. That’s a lot, right?

In the world of digital marketing, it is therefore essential for small businesses to use Instagram stories to optimize their social media presence. Okay, so you may be thinking: “Great, but what exactly are the benefits of using Instagram stories for the purpose of promoting my small business?”

Well, let us give you a run through.

 

Increased Discoverability